BRAND IDENTITY /// CULTURE
Royal Rebel Records
A visual identity for a creative platform built to help young artists take control of their careers.
03 /// THE IDEA
POWER TO
YOUR VOICE.
Artists should have more control over the careers they are building.
Royal Rebel Records was conceived as an alternative to the traditional relationship between artists and the people managing their careers.
The brand needed to feel less like an institution speaking to creators and more like a platform standing alongside them — confident, inclusive and deliberately direct.
POWER TO
YOUR VOICE
VARIETY &
INCLUSION
REAL / REBEL /
URBAN
04 /// THE MARK
Three ideas.
One mark.
A compact symbol built around identity, creation and ownership.
The Royal Rebel mark combines the initial R with a reduced reference to the shape of a piano and a crown connected to the idea of confidence, power and ownership behind the brand.
The result needed to remain simple enough to work as a stamp, avatar or small signature while retaining enough character to stand on its own.
R
The Royal Rebel initial, reduced to a compact and recognisable form.
PIANO
A formal reference to one of the most versatile tools for musical composition.
CROWN
A symbol of confidence, ownership and the Royal side of the identity.
05 /// THE SYSTEM
Built to
be heard.
Royal Rebel needed more than a recognisable mark.
The identity was conceived as a flexible visual language capable of moving between artist communications, promotional material and physical applications without losing its attitude.
Typography, colour, messaging and graphic elements worked together to create a system that could remain direct, youthful and recognisable across very different contexts.
05/01 /// IDENTITY
A flexible identity built to shift between a full signature and a compact, recognisable symbol.
05/02 /// TYPE & COLOUR
A bold visual toolkit designed to keep the identity direct, recognisable and flexible across different applications.
05/03 /// VOICE
Direct messages gave the identity a voice of its own: confident, inclusive and deliberately unapologetic.
EMPODERA TU VOZ.
PROUD LIKE A QUEEN.
GET YOUR VOICE.
GET YOURSELF HEARD.
05/04 /// STICKERS
Made to leave
a mark.
Large-format stickers extended the identity beyond conventional brand applications. Designed to appear in bars, venues and other spaces where emerging artists perform and connect, they turned Royal Rebel's voice into something physical, direct and easy to spread.
06 /// IN USE
The identity was extended across physical and promotional applications while keeping the same direct, rebellious attitude.
07 /// DIGITAL
Identity,
online.
The visual language extended naturally into Royal Rebel Records' digital presence, giving the identity another space to speak directly to artists and collaborators.
DIGITAL DESIGN & DEVELOPMENT /// JOSH CORONADO